Food Master

The American Grocery Shopper

January 28/New York/PRNewswire -- BrandSpark International's Best New Product Awards (BNPA) revealed research and insights from its first American Grocery Shopper Study. The study surveyed more than 50,000 U.S. shoppers.

Consumer Spending and Confidence
  --  52% of U.S. grocery shoppers plan to eat at home more often than last year.
  --  96% of shoppers considered it important that any new product provide them value for the dollar. 

Green and Natural Products
  --  70% of consumers are motivated to buy products that are better for the environment, but only 40% are willing to pay more for those products.
  --  75% believe that some companies are exploiting environmentally friendly claims for marketing purposes.
  --  58% consider it important for a new product they purchase to be "natural."
  --  78% believe that manufacturers have a long way to go to reduce the amount of packaging.
 
Health and Wellness
  --  Shoppers revealed health as a greater priority, with 68% reporting increasing concerns about their health.
  --  Consumers are increasingly concerned about chemicals in products: 68% expressed increased concern about chemicals in food products; 63% in household products; 57% in skin care products.
  --  Over 80% of respondents believe that making better food choices can prevent illness.
  --  71% of consumers are concerned about the added health claims of products they purchase.
 
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