Every industry has their terms that become horribly overused. This can happen in an incredibly short period of time; think “pivot” or “new normal” during the last pivot months. For food, I think it’s safe to say “comfort with a twist” has been used to the point where it has little real meaning in marketing or innovation discussions.

Epicurean thrill seekers appreciate a noisy, hustling and bustling street kitchen, a hawker center, or a food trailer park just as much as the comfortable and sophisticated atmosphere of a fine dining restaurant. 

Delicious, irresistible, unforgettable food. We’re culinarians at heart. And we use our passion for flavor to help you create craveable tastes that dare to capture the hearts, minds and taste buds of eaters everywhere.

In the pantheon of snack foods, “salty and crunchy” stands on the highest pedestal of cravings. “Salty snacks are supremely satisfying to all consumers,” says Elisa Maloberti, director at the American Egg Board. Everyone has a favorite salty pleasure, whether it’s buttery, hot, freshly popped popcorn, the shatteringly crispy crunch of thick kettle-style potato chips, or cheesy cauliflower protein puffs.