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Tom Vierhile

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New Cereals, Bars Deliver Everything from at-Home Indulgence to Nutritional Boosts

The COVID-19 pandemic that forced consumers into new work-at-home and eat-at-home routines, reversed years of tepid sales
November 18, 2021
Tom Vierhile

At the beginning of 2020, nobody could have predicted a reversal of fortune for breakfast cereal makers.
Years of tepid sales quickly reversed with a COVID-19 pandemic that forced consumers into new work-at-home and eat-at-home routines. This certainly helped boost packaged breakfast food sales.


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Sauces, Dressings & Spreads: Taste the Trends

New product numbers may be down—but flavor, health drive excitement
October 15, 2021
Tom Vierhile
Eight in 10 Americans say they have altered their food habits as a result of the COVID-19 pandemic, per the International Food Information Council’s [IFIC’s] 2020 Food and Health Survey. Six in 10 consumers say they are cooking more at home—the single biggest change in behavior and one that sounds bullish for sauce, dressing, condiment, and spread makers.
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