With consumers now taking a closer look at better health through nutrition, fruit products are among the first ingredients they turn to. They rightly associate plant-heavy, produce-centric diets as a primary preventive measure against disease.

As consumers continue to search for healthier food options, vegetables as star players in formulations are enjoying a renaissance. Value-added vegetable products are crowding onto grocery store shelves, supermarket fresh bars, and restaurant menus throughout the US.