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Colorful sauces featuring Kalsec ingredients

Trends in Natural Red Colors for Food Product Development

The rapid transition to natural sources of food colors had many color makers seeing red...in a good way
April 3, 2024
Olivia Conrad

When food color innovation turned decisively toward nature for its sources of desirable pigments, food color technologists worked overtime to develop cost-effective, clean-label colors. Some shades proved an extra challenge, with stability and fixing being major trouble spots. Red colors figured largely in that task.


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GNT Candy Colo examples

Formulating with Color in Confectionery Applications

Ensuring high pigment concentration from the starting material begins with precise cultivation techniques
April 3, 2024
Olivia Conrad

Pantone LLC recently announced the 2023 Color of the Year, Viva Magenta. It is deep red-pink, reminiscent of a raspberry hue. The striking shade for 2023 is undeniably joyous and is an example of just how much color can inspire and excite our senses. Vibrant and optimistic hues like Viva Magenta are ideal in confectionery applications, where they cue flavor intensity, textural nuances, and novelty.


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Color Chips featuring Sensient color ingredients

Natural Food Colors for a New World

The future of natural colors is brighter than ever
April 3, 2024
Olivia Conrad

“Healthy Hedonism” is a new consumer mindset that combines innovation and playfulness with an interest in health and wellness, tempered by a keen commitment to social and environmental concerns. In this newly established landscape, consumers are seeking food and beverages that deliver a holistic package of benefits.


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GNT-Exberry_Aqua_Doughnuts

Selecting Synthetic, Natural Colors

It's color that first tells the consumer that a food or beverage is flavorful and desirable
April 6, 2021
Winston Boyd PhD
The past 30 years have seen the market demand for food colorants changing in substantial ways, particularly regarding the choice between synthetic and natural colorants. Not so long ago, synthetic colorants were preferred because of several benefits: They are easy to use, deliver bright colors in a variety of food matrices, and perform in consistent and predictable ways. Moreover, they are inexpensive to use.
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VanDrunen_array

Natural Colors Continue to Secure Domination in Prepared Food Products

The shift away from artificial colorants is driven almost entirely by consumer demand
January 25, 2021
David Feder, RDN
The growth in sales of natural food colorants is expected to continue growing strong. The food color market reached $2.85B at the end of last year (about double the 2015 figures), and boasts a CAGR of nearly 6%. In a reversal of the previous decade, natural colors now comprise 69% of the market, and multiple sources expect sales of natural colorants to land between $3B and $3.5B or higher by 2027, exhibiting a CAGR of between 8-12% or greater.
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DDW_reds

Food Color Experts Declare Red as 2021’s Color of the Year

No food color has been subjected to efforts to “go natural” more than red
January 25, 2021
Winston Boyd PhD
Color is arguably the most important initial sensory cue we get from a food or beverage. It helps us almost immediately make a preliminary judgement about the desirability, quality, and palatability of what we plan to eat or drink. If the color of an item is “wrong” or off, it can drive the consumer away from even the tastiest treat.
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Lycored_SANTE_FM

Rising Demand for Recognizable, 'Clean Label,' 'Natural' Ingredients

Consumers are more closely scrutinizing the ingredients and processes involved in the food products they purchase
January 8, 2021
Tamieka Hardy
On one side of the food and beverage processing industry, food manufacturers have been tasked with solving issues of food and ingredient safety and security. From the other side, consumers are more closely scrutinizing the ingredients and processes involved in the food products they purchase. These two pressures have brought unprecedented challenges to the product developer.
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