Despite its 10,000-year history, malted barley’s complete nutritional properties have only recently been appreciated by nutritional science.

In 2021, trends toward health and plant-based foods are driving product developers to formulate a wave of new products with grains and seeds. According to Innova Market Insights, grain product launches had a 7% average annual growth rate in the period from 2014 to 2018. The company’s data show that the top market category for new global product launches with grains in 2018 was bakery (31%), followed by ready meals and side dishes (16%), snacks (10%), cereals (8%), and confectionery (6%).

Plant-based milk analogs and other dairy-alternative products comprise a rapidly growing market segment for a number of reasons, including lactose sensitivity/intolerance, dairy protein allergies, vegetarian lifestyles, and environmental concerns. In the US and UK, cow’s milk consumption has declined while plant-based milk consumption has increased significantly in recent years.

At the beginning of 2020, nobody could have predicted a reversal of fortune for breakfast cereal makers.
Years of tepid sales quickly reversed with a COVID-19 pandemic that forced consumers into new work-at-home and eat-at-home routines. This certainly helped boost packaged breakfast food sales.

  All our ingredients are cooked and individually quick-frozen without the addition of preservatives, synthetic colors, or other additives.