Ensuring high pigment concentration from the starting material begins with precise cultivation techniques
Pantone LLC recently announced the 2023 Color of the Year, Viva Magenta. It is deep red-pink, reminiscent of a raspberry hue. The striking shade for 2023 is undeniably joyous and is an example of just how much color can inspire and excite our senses. Vibrant and optimistic hues like Viva Magenta are ideal in confectionery applications, where they cue flavor intensity, textural nuances, and novelty.